I am a low income, first-generation college student and immigrant from China.
I came to the United States when I was 13 years old, a country where creativity is not valued completely...which made me the odd man out. Now, I aim to inspire more of the people to see the value of intrinsic thought and manifesting their own destinies - to be rebels.
I am an advertising creative who — more often than not —
tried to break through in the work produced.
Social Media Strategy & Creative Intern | 2018
As a social media intern and an intern project lead for Havas Chicago. I was planned and implemented social media ad plans and digital strategies across a number of accounts
Manage social media marketing campaigns and day-to-day activities included:
Social Media Strategy development to increase ad performance and budget reallocation to top performing platforms, audiences and placements, as well as campaign restructure
Identified the best performance ad placements and reallocated fund to drive the highest and most efficient result rate.
Optimized and managed Orbitz clients’ accounts social media ads performance weekly (Facebook, Instagram, SnapChat & Reddit).
dell techno logies
Campus Representative | 2017
As a campus representative, I was responsible for educating consumers on Dell products and the advantages of the brand, promoting the sale of Dell products while networking on and off campus to generate buzz and increase brand awareness. Our objective was achieve - increased on site sales +10% YOY.
Created and executed innovative marketing plan with a budget of $15,000 resulting in sales increase of +10% YOY
Designed a series of integrated marketing campaigns including email, print, digital, outdoor and social media to gain 74,500 brand impressions over the course of four months
Increased awareness of the Dell brand on the university campus and provide informed product recommendations to key contacts, groups, and organizations to influence purchasing decision
Under graduate student government
Communication and Recruitment Director | 2016
As a Director of Communication and Recruitment Director, I monitored and evaluated project activities and results, and lead research efforts.
Collaborated with a diverse group of professionals, including institutional management, vendors, sales team, and non-profit organizations, to advocate for student needs, concerns, and welfare
Initiated and developed re-branding marketing campaign with creative graphic designers, web developers for Undergraduate Student Government, securing 20 % public brand awareness over one month
Deployed innovative marketing and advertising strategies to increase membership by 67%
Facilitated panel discussions with keynote speakers to address students' academic challenges and encourage professional growth on campus and beyond